Problem Discovery: Understanding the Fictional Pain Points
Through research and industry-standard insights, I defined the problem areas for Ria Co’s fictional scenario:
1. High Cart Abandonment Rates
Hypothetically, 55% of users abandon their carts at checkout due to a cumbersome payment process.
2. Limited Payment Options
The fictional users desired more payment flexibility, including digital wallets and buy-now-pay-later options.
3. Lack of Merchant Tools
Merchants needed a way to monitor transactions in real time and analyze customer behavior.
Research & Insights: Establishing Context and Personas
I created hypothetical personas to guide the design, including diverse user needs such as young professionals looking for convenience, busy moms seeking food security, and remote workers prioritizing flexibility. These personas shaped the design of the payment gateway and merchant dashboard.
Design Solution: Bringing the Concept to Life
The New Payment Gateway
I designed a fictional gateway that allows users to choose from various payment options—card, wallet, bank transfer, and Buy Now, Pay Later. Each option offers a unique interaction pattern to simulate real-world scenarios.
Merchant Dashboard
The dashboard provides a visual overview of transactions, sales data, and user activities, helping merchants make data-driven decisions even in a fictional environment.
Outcomes & Reflections
Although this project is fictional, it demonstrates my ability to think critically about real-world challenges and create viable design solutions. Key learnings include:
- Mastering checkout optimization strategies.
- Enhancing the user experience through multiple payment options.
- Designing for diverse user personas.
