Overview:
I led the rebranding effort for Motherboard by delivering a complete design solution that encompassed logo design, brand identity development, and website design & development. The goal was to reflect the company’s evolution and present a modern, engaging digital presence.
Objective:
The primary goal was to create a cohesive and visually stunning brand identity that aligns with Motherboard’s redefined mission and to develop a responsive, user-friendly website that drives engagement and strengthens its market position.
Design Approach:
I took a user-centered approach to design, ensuring that the new logo and brand identity encapsulated Motherboard’s vision. For the website, I focused on:
• Clean, modern visuals to appeal to the target audience.
• A streamlined user experience, with intuitive navigation and responsive design across devices.
• Consistency in branding across all touchpoints, reinforcing Motherboard’s renewed identity.
Outcomes:
The rebrand and website development resulted in a visually cohesive, engaging digital platform that enhanced Motherboard’s brand perception. The new website improved user engagement and positioned the company as an innovative leader in its field, increasing visitor retention and inquiries.
Visual design application
Website UI Designs
